Adidas is the height of cool from its sportswear right through to its fashion lines.
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ASICS
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We are ASICS. And our five letters have meaning.
We’ve always believed in the positive benefits of movement on both the body and the mind. It’s in our name – ‘Anima Sana In Corpore Sano’ or a Sound Mind in a Sound Body.
Our founder, Kihachiro Onitsuka, recognised that movement could improve the physical and mental health of people in post-war Japan. It’s the reason we were founded in 1949. And it’s why we continue to develop superior products to support more people to move for body and for mind.
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